---
title: PRS IN VIVO Blog | Blog (2)
description: Blog | PRS IN VIVO's consumer behaviour research blog (2)
---

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#### [![A selection of cheeses representing vegan alternatives from the plant-based food industry.](https://blog.prs-invivo-group.com/hubfs/Cheese%20assortment%20(final).jpg) That's So Cheesy! How Cheesiness Has Become the Holy Grail for Vegan Alternatives Blog Jun 12 2023](https://blog.prs-invivo-group.com/vegan-cheese-alternatives-in-the-plant-based-food-industry)

#### [![Lady with sunglasses on eating a carrot in a supermarket](https://blog.prs-invivo-group.com/hubfs/AdobeStock_558676134_.jpeg) Maintaining Demand for Plant-Based Products Blog Mar 21 2023](https://blog.prs-invivo-group.com/maintaining-demand-for-plant-based-products)

#### [![Plant-based trends](https://blog.prs-invivo-group.com/hubfs/Plant-based%20trends%20(final).jpg) 7 Plant-based Food Trends That Are Changing the Face of the Market Blog Feb 02 2023](https://blog.prs-invivo-group.com/7-plant-based-trends-changing-the-face-of-the-market)

#### [![](https://blog.prs-invivo-group.com/hubfs/Pack%20Testing.png) What Is The Role Of Brand Positioning In Packaging Design? Blog Jan 16 2023](https://blog.prs-invivo-group.com/what-is-the-role-of-brand-positioning-in-packaging-design)

#### [![Festive plate, symbolising plant-based festive product launch](https://blog.prs-invivo-group.com/hubfs/Plant-based%20festive%20food%20launch%20(final).jpg) SPOTLIGHT ON THE UK: Indulgent Plant-based Holiday Foods Launched in 2022 Blog Dec 20 2022](https://blog.prs-invivo-group.com/indulgent-plant-based-holiday-foods-launched-in-2022)

#### [![](https://blog.prs-invivo-group.com/hubfs/PRSIV-KISS%20Wzbinar-Hubspot%20landing%20page%20banner%20image.png) The emotional power of a KISS Blog Dec 08 2022](https://blog.prs-invivo-group.com/the-emotional-power-of-a-kiss)

#### [![](https://blog.prs-invivo-group.com/hubfs/Social%20Media%20Shopper%20Norms.png) Are You Using A Norms Database? Blog Oct 20 2022](https://blog.prs-invivo-group.com/are-you-using-norms-database)

#### [![](https://blog.prs-invivo-group.com/hubfs/Social%20Media%20Refill%20Blog%20Image.png) 5 Food Refill Trends for 2022 Blog Aug 25 2022](https://blog.prs-invivo-group.com/5-food-refill-trends-for-2022)

#### [![](https://blog.prs-invivo-group.com/hubfs/plant-based-campaign-email-hero.jpg) Online vs. Offline Packaging Research Blog Jul 15 2022](https://blog.prs-invivo-group.com/online-vs-offline-packaging-research)

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