PRS IN VIVO OPENS AUSTRALIAN OFFICE IN COLLABORATION WITH BVA BDRC
[UK and Australia, January 30, 2023] The BVA Family (formerly BVA Group) announced today the launch of PRS IN VIVO Australia, further expanding its pioneering FMCG behavioral science consultancy in APAC. The new office reflects the growing global needs of FMCG clients in the region.
PRS IN VIVO is a behavioral science research and consulting agency with decades of expertise in packaging research, new product development and consumer experience in an omnichannel world. Based in Paris with offices in New York, London, Geneva, Milan, Hamburg, Shanghai and Singapore, PRS IN VIVO, along with its sister agency BVA BDRC will expand its services in Australia and throughout APAC. The Australian office will be headed up by Georgina Woodley, Australia Managing Director and Jillian Ryan, a PhD, in Behavioral Science.
“Like BVA BDRC, PRS IN VIVO are pioneers in unpacking the science of habits and shopper behavior.” stated Woodley. “Our collaboration is not new but it’s wonderful to make our partnership more official. The Australian team holds unique behavioural science knowledge and skills that will help our clients improve business outcomes and drive greater brand growth in the Australian market”
Sophie Mahé, head of PRS IN VIVO APAC added “This is a very logical move for us. Our APAC workload is growing, and our clients are excited for the efficiencies that will come from a physical presence throughout Australia.”
The Australian expansion represents the growing recognition and power of behavioral science.
“PRS IN VIVO already supports a number of FMCG clients in Australia providing behavioral consultancy in 3 areas of expertise: Packaging, Omnichannel and shopper activation, and New product development” said Olivier Blanchet, CEO of PRS IN VIVO. “Our clients’ needs in the region have grown significantly, and it only made sense to have feet on the ground,” Blanchet added.
About PRS IN VIVO
Working in over 50 countries, with offices in Paris, New York, London, Geneva, Milan, Hamburg, Shanghai, Singapore and Sydney, PRS IN VIVO has long been the gold standard of packaging design testing, NPD and shopper insights. The agency helps companies understand, predict and guide consumer choices and optimize brand growth and works with the world's largest FMCG companies. By breaking old habit loops and creating new ones, PRS IN VIVO gives its clients the greatest chance of being purchased. And repurchased. PRS IN VIVO is a proud member of The BVA Family.
About BVA BDRC
BVA BDRC blends insight, deep sector expertise, data science and behavioral science to drive growth for its clients. The agency is headquartered in London and operates in 90+ markets, with offices including Sydney, Singapore and Washington DC. Sector specialisms include retail, financial services, hospitality, trael/tourism and media.
*About The BVA Family
The BVA Family (known as BVA Group) is the expert in human behavior and helps companies and institutions, consumers and citizens to move from intention to action.
The BVA Family deploys behavioral sciences in all their activities to serve high-performance brands and committed citizens.
The BVA Family supports its customers on a global scale with four brand families:
- BVA, BVA BDRC and BVA Doxa: insights consultancy in consumer, B2B. retail, employees, health and public sector
- PRS IN VIVO, specializing in packaging, shopper and consumer behavior.
- HUBICUS, European leader in Quality Monitoring.
- BVA NUDGE CONSULTING, expert in behavioral science and in the activation of behavioral change.
